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Philadelphia 76ers - 2015 ADDY Awards

This campaign was developed to showcase Philadelphia’s undeniable love of basketball. Courts were shot city-wide to bring forth their personality and call attention to the connection between every neighborhood in Philladelphia and our team. The grit and realness of this imagery was juxtaposed with bold yet clean design work, metaphorically speaking to the hard working philadelphia attitude and the swag of basketball.

The city’s gritty style of play is showcased within its borders, from the Palestra hosting Big 5 rivalries to Shepard Recreation Center, where a young Wilt Chamberlain practiced his shot, and in games at any of the more than 500 courts in between. The City of Brotherly Love could also be knows as A City of Courts.”

Photography by Michael Lebrecht II